Wednesday, October 7, 2009

REDESIGN IS GREEN DESIGN



After such a wonderful post about the color GREEN from April, I couldn't pass up the lead in to talk about my passion for GREEN as in sustainability.

Think about these for a minute:


  • By 2015, it is estimated that we will spend $121.7 billion to refurbish our homes with new furniture pieces.
  • The U.S. EPA reported that furniture accounted for 8.8 million tons of our waste stream in 2005, quadruple the amount in 1960.
  • About 3 million tons of Styrofoam was produced in 2000. Of that amount, 2.3 million tons were thrown away. How much of that Styrofoam packaged household decor items?

One of the nice things about redesign is the positive impact it has on the planet. By reusing, re-purposing and restyling a homeowner's existing furniture, art and accessories, redesign keeps these items out of the municipal waste stream and landfills.

Last night, I had the opportunity to present the concept "Redesign is Green Design" to a group of about 25 individuals at the The 1.5 hour long presentation was well received by the group which included homeowners, interior designers, decorators and other professionals.

I know I'm preaching to the choir but I think it bears repeating: Redesign, by the very nature of the process, supports the three fundamentals of sustainability: reuse, renew and recycle.

With a bruised economy, people are naturally trending toward more sustainable lifestyles by reusing things they already own. But if the above estimates go unchanged, the damage to our planet will continue at an alarming rate. Redesign makes a lot of sense on numerous levels and should play a big part of your business marketing.

It's time to embrace a more sustainable, "green" lifestyle. We don't have a choice! Redesign isn't just about pretty.... it's about saving our planet.

Happy Green Decorating
Jeff